Your brand extention Specialists within the rtd catagory
At PR Brands, we're passionate about supporting businesses and Brands like yours drive exposure along with incremental sales and revenue through effective Brand extension strategies.
Our flexibility is our strength. Whether your campaign is a short, sharp in and out to maximise exposure but reduce residual product or a prolonged sustained extension - we've got you!
Our team of expert flavourists specialise in flavour creation and development across any of the alcoholic/non-alcoholic, soft and functional categories. Collaborating and supporting you at each step with on-site or remote liquid sampling sessions in the pursuit of your perfect product.
Our sales teams, leveraging their category expertise and depth of industry contacts can help secure listings, feature space and pop events for your business and Brand - all in the locations you want to show up in both physical and via e-commerce channels.
Our operations functions produce safe and compliant products, proudly manufactured in the UK.
Delivered on time and in full to your desired destinations.
We understand that every business has unique needs and goals, which is why we take a personalised approach to every client.
Let us help you do what you do best, whilst we do what we do best!
Contact us today to schedule a free consultation and learn more about how PR Brands can help your business and Brand.
Occasions & Exposure
Shifting Consumer Habits
Shifting Consumer Habits
The Ready-To-Drink sector was the only major alcohol category to record volume growth last year (2024), according to IWSR’s.
The value of live music events hit a record high of £6.1B in 2024. With incremental growth of 8% expected across the next 3 years.
With average attendee age ranges of between 18 and 35 across all genres - representing huge Brand exposure opportunities.
Shifting Consumer Habits
Shifting Consumer Habits
Shifting Consumer Habits
A shift in consumer spending and consumption habits has shown that Brand loyalty and resonance continues to be front of mind during purchase decisions within key age groups and demographics.
Reinforcing that consumers remain loyal to Brands through innovation and pricing as top reasons for purchase with social and environmental factors following behind.
Health is Wealth
Shifting Consumer Habits
Health is Wealth
The functional drinks category once valued at $125.3B in 2021 is widely expected to reach a value of $224B by 2030 as new consumers enter and interact within the category.
Phrases such as 'mindfulness', 'conscious living' and 'wellbeing' ranked as key phrase searches in 2024.
Proof that health and wellness remains an important topic